My Story with Flowers
I’m Jo Hammonds, lead florist and the vision that directs Magnificent Bouquets, from my flower studio based on Rosemead Drive, just off London Rd (B582) in Oadby.
I’ve been a professional florist since 1999, but really my passion for flowers started years earlier when my anosmic grandfather couldn’t smell the roses.
He lost his sense of smell due to a childhood bout of smallpox. My earliest memories are from when he would hold my hand, to walk with me round his exquisite rose garden, encouraging me to bury my nose in the most colourful blooms, saying ‘Smell this one! Can you describe the scent? Does it smell as beautiful as it looks? He always smiled at my replies.’
To this day I remember those roses, the vivid colours, the glorious smells. It was the start of my magical journey with flowers.
Art Meets Flowers
I've always been arty, I studied design & textiles, then worked as a freelance designer, until hearing an advert for a floristry course led me to work with flowers. I’m eternally grateful to the inspiring college tutors who encouraged me to blossom as a classically trained and yet contemporary florist.
At the end of my training I was delighted to be awarded the Florist of the Year Trophy.
During my course I spent an enchanted week on placement at the legendary Jane Packer London store, who at that time was considered the best florist in the world. Her serene shop fascinated me, with its manically bustling workshop beneath and the elegantly styled arrangements took my breath away. That’s when I knew I wanted to create striking, original floral designs.
I have subsequently added to my floral skillset & knowledge through extensive travel throughout Europe,(more specifically Holland, Germany & Switzerland) America, Australia and Asia.
I LOVE my work with flowers!
Every bit of it! From selecting flowers to processing them, to meeting people, discussing their flowery needs, to creating designs that bring dreams to life, to visiting venues and generally creating excitement or comfort with flowers.
I consider myself incredibly priviliged to be entrusted with flowers for weddings, funerals, a romantic gesture, gifts and other celebratory occasions and truly enjoy the part that I get to play with flowers during the various times of my customer's lives.
Caring for Our Environment
Following a visit to Royal Flora Holland, I now buy flowers directly from the growers in Holland as well as from our local wholesale which gives me a huge variety of flowers to work with, leading to amazing creativity with flowers.
Always conscious of our environment, I am exploring locally grown flowers with a view to improving my carbon footprint & sustainability.
I have already embraced eco packaging and eliminated plastics wherever I can in designs, as well as in Natural Burial Flowers.
With an established & growing list of Leicester's celebrities, sports stars and glitterati included among my customers, I really look forward to serving the people of Oadby & Wigston, Market Harborough, Leicester and South Leicestershire villages to bring comfort and joy with flowers.